You Are an Advertising Manager for a Company That Sells

You are an advertising manager for a company that sells health and fitness equipment to upscale professionals between the ages of 25 and 45.Your firm advertises during drive time on easy-listening radio stations and on television on the A&E and the Discovery channels.On what basis are you most likely to segmenting this market?

A) region
B) usage
C) stage of family life cycle
D) lifestyle