Everyone who is anybody in Anytown can't wait to get a copy of Soiree magazine.The magazine is targeted to the upper middle and upper classes and features articles on how they work and play.Which type of segmentation is the editor of Soiree magazine relying on?
A)geodemographic
B)graphic
C)benefit
D)socioeconomic

Question

Quizplus · Accepted Answer

Income and social class are demographic variables.What people do is a psychographic variable.The fact that the magazine is targeted to Anytown is geographic segmentation.

Everyone Who Is Anybody in Anytown Can't Wait to Get