When asked to name a brand of sports drink,most people will answer Gatorade,and some will respond with Powerade also.But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar.As a result,a manufacturer has developed Champion Lyte,which contains no sugar.Which type of segmentation did the manufacturer of Champion Lyte use to identify its market?
A)geodemographic
B)usage-rate
C)demographic
D)benefit

Question

Quizplus · Accepted Answer

The consumers can be described by the type of benefit they seek.

When Asked to Name a Brand of Sports Drink,most People