General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools.This program,called the Box Tops for Education Program,is a means of changing light users into heavier users.Which form of segmentation is this?
A)lifestyle
B)motive
C)usage-rate
D)demographic

Question

Quizplus · Accepted Answer

This is an example of usage-rate segmentation, as it targets light users in order to convert them into heavier users by incentivizing them to purchase more cereal through the Box Tops for Education Program.

General Mills Offers a Deal Where Its Cereal Users Can