If you wanted to introduce a magazine devoted to providing information on how to live off the land in Canada,you would be likely to target western Canadian men who have a strong need for individualism and limited government regulations.In other words,you would probably use which type of segmentation?
A)socio-cultural
B)geodemographic
C)attitudinal
D)situational

Question

Quizplus · Accepted Answer

Location is a geographic variable.Gender is a demographic variable.A strong need for individualism is a psychographic variable.

If You Wanted to Introduce a Magazine Devoted to Providing