The debate over gay marriages is causing a great deal of furor,but it has done little to deplete the importance of the affluent gay market to businesses.Georgia Pacific and Mitchell Gold,a furniture manufacturer,are two companies that have implemented and maintained marketing mixes designed to meet the needs of lesbians and gays.To these companies and others,lesbians and gays are desirable customers.Which of these would they be best classified as?
A)market sample
B)target market
C)perceived market
D)functional market

Question

Quizplus · Accepted Answer

A target market is a group of people for which an organization designs,implements,and maintains a marketing mix.

The Debate Over Gay Marriages Is Causing a Great Deal