What is the term for a group of people or organizations for whom an organization designs,implements,and maintains a marketing mix intended to meet the needs of that group,resulting in mutually satisfying exchanges?
A)a heterogeneous segment
B)a target market
C)a responsive segment
D)an aggregated market

Question

Quizplus · Accepted Answer

A target market is a group of people or organizations for whom an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges. Option A, heterogeneous segment, refers to a market consisting of individuals or organizations with diverse needs and preferences. Option C, responsive segment, is not a commonly used term in marketing. Option D, aggregated market, is a general term used to refer to a group of consumers who share common needs or characteristics.

What Is the Term for a Group of People or Organizations