According to the textbook,what is one of the potential disadvantages associated with a multisegment strategy?
A)inadequate demand
B)demarketing
C)lower profits
D)cannibalization

Question

Quizplus · Accepted Answer

Multisegment strategy involves targeting multiple segments of customers with different products or marketing mix. One of the potential disadvantages of this strategy is cannibalization. That is, the company may end up competing with its own products or services within the same market, leading to a loss of sales and profitability.

According to the Textbook,what Is One of the Potential Disadvantages