While still marketing traditional antacids,pharmaceutical firms have introduced new over-the-counter antacids that block the production of stomach acids.(Traditional antacids treat heartburn by neutralizing stomach acid. )If sales of the new acid blockers reduce sales of the traditional antacids,what has occurred?
A)demarketing
B)cannibalization
C)undifferentiation
D)repositioning

Question

Quizplus · Accepted Answer

Cannibalization occurs when sales of a new product cut into sales of a firm's existing products.

While Still Marketing Traditional Antacids,pharmaceutical Firms Have Introduced New Over-The-Counter