When a firm uses a concentrated targeting strategy,it can
A)view the total market as receptive to its product.
B)offer a highly specialized marketing mix.
C)reach customers in two or more segments that might otherwise be missed.
D)avoid the danger of putting all resources in one micromarket.

Question

Quizplus · Accepted Answer

Concentrated targeting focuses on one target market and develops a highly specialized mix.

When a Firm Uses a Concentrated Targeting Strategy,it Can