The slogan used by GlaxoSmithKline,"Disease has no greater enemy," indicates that the pharmaceutical company relies heavily on benefit segmentation variables.

Question

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Benefit segmentation involves dividing customers based on the benefits they seek from a product or service. The slogan used by GlaxoSmithKline suggests that they are positioning themselves as an ally in the fight against disease, which is a benefit sought by many people. Therefore, it can be inferred that GlaxoSmithKline relies heavily on benefit segmentation variables.

The Slogan Used by GlaxoSmithKline,"Disease Has No Greater Enemy," Indicates