Heinz is a leading global food manufacturer. It manufactures and markets Farley's (baby food), Linda McCartney Foods (vegetarian meals), and Weight Watchers Foods (diet meals and supplements). The use of these brand names instead of the Heinz name is an example of which type of branding strategy?
A)individual
B)synergistic
C)umbrella
D)family

Question

Quizplus · Accepted Answer

The use of different brand names for different products, as Heinz does with Farley's, Linda McCartney Foods, and Weight Watchers Foods, is an example of an individual branding strategy. This approach allows each product to have its own identity and marketing strategy, which can be tailored to its specific target market.

Heinz Is a Leading Global Food Manufacturer