Papa John's boosted its online pizza ordering service with a promotional tie-in with the release of King Kong on DVD.The pizza chain offered Kong-sized specialty pizza with oversized versions of pepperoni and Italian sausage toppings.Consumers who ordered the pizza (online,by phone,or in-store) received $3 off the purchase price of the King Kong DVD.What is this an example of?
A) premium
B) trade discount
C) rebate
D) coupon
Correct Answer:
Verified
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