Maddie's Beverage Company has recently introduced Wateroos,eight-ounce servings of water in juice-style containers with straws.You are responsible for the new product's sales promotion.Your objectives are to encourage product trial and repurchase,encourage brand switching to Wateroos,and increase the amount of product purchased by current customers.You have used coupons in the past but found that many were sent to homes that were childless.What might you want to do to reach consumers who have an interest in your product?

Question

Quizplus · Accepted Answer

Some companies are experimenting with coupons on the Internet for a better redemption rate.

Maddie's Beverage Company Has Recently Introduced Wateroos,eight-Ounce Servings of Water