Digital Cookware has developed a new kind of skillet that should make cooking easier for many nonchefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.With the aid of an accompanying cookbook,the skillet will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Digital Cookware.The company's first task is to define its exact sales promotion objective.If the goal of the company is to persuade customers to buy its brand of skillet as opposed to one of the skillets made by its competition,what should it do?

Question

Quizplus · Accepted Answer

A cooking contest that requires the use of Digital Cookware's skillet will help to differentiate it from its competitors and create brand awareness. It will showcase the product's unique features and benefits, making it more attractive to potential customers. Additionally, it will generate buzz around the product and generate user-generated content that can be used for marketing purposes. On-pack coupons, price-off packages, and bonus packs are all effective sales promotions, but they may not be as effective in differentiating the product from its competition.

Digital Cookware Has Developed a New Kind of Skillet That