According to the text,which of the following is an example of a product strategy that would be appropriate for a global marketing company to implement?
A)product adaptation
B)product divestment
C)product penetration
D)market substitution

Question

Quizplus · Accepted Answer

Product adaptation involves modifying an existing product to better suit the needs of a specific market or region. This is a common strategy for global marketing companies as it allows them to tailor their products to different cultural, legal, and economic environments. Product divestment involves selling off or discontinuing a product line, while product penetration focuses on increasing market share in an existing market. Market substitution involves replacing one product with another that serves a similar function.

According to the Text,which of the Following Is an Example