U.S.wine producers only export about 14 percent of their total annual production of wine.They would like to sell more to overseas markets,but do not want to tailor their wines to consumers' palates.For example,Californian wines are typically heartier and richer than Europeans like to drink.
-Monroe plans to market its shock absorbers in several different global markets.It plans to rely on extensive advertising.Before implementing this plan,what should its advertising manager be aware of?
A)The least standardized of all advertising media globally is the newspaper.
B)Some cultures view a product as having less value if it has to be advertised.
C)Language barriers and translation are rarely a problem.
D)The hard-sell tactics used in North America work well around the world.

Question

Quizplus · Accepted Answer

In North America a product's image is usually enhanced by advertising,whereas in other countries customers may react negatively to advertising.

USWine Producers Only Export About 14 Percent of Their Total