When IKEA,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.
-Refer to IKEA.IKEA's success on its second foray into Japan was based on its ability to give the Japanese consumer what he or she needed without abandoning its product strategy.IKEA had to adopt which of the following as a strategy?
A)product substitution
B)market differentiation
C)product adaptation
D)product invention

Question

Quizplus · Accepted Answer

Product adaptation is the slight alteration of the basic product (in this case,making it smaller. )

When IKEA,the Swedish Home Furnishings Retailer,first Entered the Japanese Market,it