Which of the following actions is a restaurant owner most likely to take in order to reduce problems associated with service intangibility?
A) increase entree prices after 6:00 p.m.
B) provide clean tablecloths and fresh napkins for each new customer
C) empower employees to handle customer complaints
D) offer discounted prices for appetizers ordered during happy hour
E) hold regular employee workshops focusing on customer service

Question

Quizplus · Accepted Answer

Providing clean tablecloths and fresh napkins for each new customer helps to tangibilize the service by creating a visible and tangible aspect of the dining experience, which can reduce the perception of intangibility in the service provided.

Which of the Following Actions Is a Restaurant Owner Most