Through ________, a service firm orients and motivates its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.
A) service inseparability
B) social marketing
C) service variability
D) internal marketing
E) corporate image marketing

Question

Quizplus · Accepted Answer

Internal marketing refers to the process of orienting and motivating employees to work together to provide customer satisfaction. This involves communicating the organization's values and goals to employees, training them to provide excellent customer service, and creating a positive work environment that supports teamwork.

Through ________, a Service Firm Orients and Motivates Its Customer-Contact