Brand ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing.
A) differentiation
B) knowledge
C) equity
D) personality
E) relevance

Question

Quizplus · Accepted Answer

Brand equity is the value that a brand adds to a product or service. It is the differential effect that knowing the brand name has on customer response to the product and its marketing. It is the intangible value that a brand carries with it, such as the customer's perception of the brand's quality, reliability, and trustworthiness. Other choices, such as differentiation or relevance, are important aspects of branding, but they do not fully capture the concept of brand equity.

Brand ________ Is the Differential Effect That Knowing the Brand