By definition, ________ pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost.
A) segmented
B) variable
C) flexible
D) cost-plus
E) reference

Question

Quizplus · Accepted Answer

Segmented pricing involves selling a product or service at different prices to different segments of the market, based on factors such as consumer demographics and willingness to pay. This type of pricing is not necessarily linked to differences in cost, but rather reflects the value that different segments place on the product or service.

By Definition, ________ Pricing Is Used When a Firm Sells