The New Age Gallery has three admission prices for students, adults, and seniors, even though all three groups are entitled to the same services. This form of pricing is called ________ pricing.
A) psychological
B) product form
C) customer-segment
D) captive product
E) by-product

Question

Quizplus · Accepted Answer

This is an example of customer-segment pricing where different prices are charged to different customer segments based on their willingness to pay. Students, adults, and seniors have different financial capacities and are therefore charged different prices.

The New Age Gallery Has Three Admission Prices for Students