Which of the following is a price adjustment strategy that considers how a customer's perception of a product is influenced by its price?
A) captive product pricing
B) psychological pricing
C) by-product pricing
D) promotional pricing
E) international pricing

Question

Quizplus · Accepted Answer

Psychological pricing is a price adjustment strategy that considers how a customer's perception of a product is influenced by its price. It involves setting prices that appeal to customers' emotions and perceptions rather than just their rational considerations. This can include setting prices just below a round number (e.g. $9.99 instead of $10.00) or emphasizing the value and savings that customers will receive by purchasing the product at a certain price point.

Which of the Following Is a Price Adjustment Strategy That