Consumers are less likely to use price to judge the quality of a product when they ________.
A) have never tried the product before
B) have little knowledge of the brand
C) have experience with the product
D) are shopping for luxury items
E) cannot physically examine the product

Question

Quizplus · Accepted Answer

When consumers have experience with the product, they are more likely to judge its quality based on their previous experience rather than solely relying on price as an indicator of quality.

Consumers Are Less Likely to Use Price to Judge the Quality