Which of the following is an advantage of adding new channels in a multichannel distribution system?
A) limiting market complexity
B) reducing control over the system
C) expanding sales and market coverage
D) decreasing marketing needs and costs
E) minimizing mass customization of products

Question

Quizplus · Accepted Answer

Adding new channels in a multichannel distribution system allows for expanding sales and market coverage. This means that the company can reach more customers and potentially increase sales. Limiting market complexity and minimizing mass customization of products are not advantages of adding new channels, while reducing control over the system and decreasing marketing needs and costs may actually be disadvantages.

Which of the Following Is an Advantage of Adding New