________ occurs when product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.
A) Extensive distribution
B) Multichannelization
C) Disintermediation
D) Inclusive distribution
E) Cross merchandising

Question

Quizplus · Accepted Answer

Disintermediation occurs when intermediaries are eliminated from the distribution channel. This can happen when producers choose to sell directly to consumers, or when new intermediaries, such as online marketplaces, replace traditional ones.

________ Occurs When Product or Service Producers Cut Out Intermediaries