The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________.
A) indirect marketing
B) disintermediation
C) franchising
D) exclusive distribution
E) intensive distribution

Question

Quizplus · Accepted Answer

Disintermediation refers to the elimination of intermediaries in a distribution channel, and in this scenario, The Bookworm has eliminated the need for brick-and-mortar companies by delivering books directly to customers through mail.

The Bookworm Began Delivering Books Directly to Customers Through Mail