Advertising has numerous goals. Which of the following is NOT one of those goals?
A) to help move consumers through the buying process
B) to work with lobbyists and legislators in developing industry regulations
C) to move people to immediate action
D) to build or strengthen long-term customer relationships
E) to engage customers and change the way they think or feel about the brand

Question

Quizplus · Accepted Answer

Working with lobbyists and legislators in developing industry regulations is not a goal of advertising. Advertising goals usually focus on influencing consumer behavior or perceptions.

Advertising Has Numerous Goals