After determining its advertising objectives, a company's next step in developing an advertising program is to ________.
A) set an advertising budget
B) determine the media vehicle
C) use cash rebate offers
D) evaluate the advertising campaign
E) develop a message strategy

Question

Quizplus · Accepted Answer

Once a company has determined its advertising objectives, the next logical step is to set an advertising budget. The budget will help the company determine the types and frequency of advertisements that it can afford to create and broadcast to reach its target audience.

After Determining Its Advertising Objectives, a Company's Next Step in Developing