Which of the following brands most likely requires heavy advertising in order to be set apart from similar products?
A) undifferentiated brands
B) specialty brands
C) international brands
D) mature brands
E) high-share brands

Question

Quizplus · Accepted Answer

Undifferentiated brands often lack unique features that distinguish them from competitors, necessitating heavy advertising to create brand recognition and differentiation in the market.

Which of the Following Brands Most Likely Requires Heavy Advertising