Which of the following statements is true regarding the vital importance of the media-planning function?
A) With changing technologies, media costs are declining.
B) Brand content is usually created in-house by the company.
C) Which media to use is sometimes more critical than the creative elements of the messaging.
D) Market targeting has declined in importance in the planning stages.
E) Because so many consumers use the same mobile and social media applications, messaging can be less focused.

Question

Quizplus · Accepted Answer

The statement "Which media to use is sometimes more critical than the creative elements of the messaging" highlights the vital importance of the media-planning function in choosing the right media channels to effectively reach the target audience. This decision can sometimes have a greater impact on the success of a campaign than the creative messaging itself.

Which of the Following Statements Is True Regarding the Vital