Which of the following channels would give the business marketer the greatest amount of channel control?
A) a channel consisting of merchant wholesalers
B) a channel composed of industrial distributors
C) a channel consisting of both manufacturers' reps and distributors
D) a channel composed of jobbers
E) a channel consisting of manufacturers' reps
Correct Answer:
Verified
Q38: The first step in the channel design
Q39: CRM has improved channel coordination.
Q40: Service provided by industrial distributors includes:
A)repair.
B)credit.
C)maintenance.
D)all of
Q41: The manufacturer-rep channel is generally used when
Q42: Manufacturer reps are most likely used:
A)by large
Q44: In specifying channel alternatives, which of the
Q45: Which of the following are tasks that
Q46: The compensation provided to industrial channel members
Q47: Industrial products that are complex, unique and
Q48: Techniques for motivating individual channel members include
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