The major reason advertising agencies have NOT implemented the integrated-marketing brand management approach is:

Question

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The structure of advertising agencies as separate profit centers is the major reason they have not implemented the integrated-marketing brand management approach. Each department often has its own goals and objectives, which can result in a lack of cohesion and coordination. This structure also makes it difficult to allocate resources and responsibilities effectively, leading to fragmented campaigns and ineffective communication.

The Major Reason Advertising Agencies Have NOT Implemented the Integrated-Marketing