Don Schultz in Integrated Marketing Communications Advocates That Organizations

Don Schultz in Integrated Marketing Communications advocates that organizations:

A) reengineer the communications function and structure to deliver inside-out communications.
B) leave it to salespeople to make the brand contacts.
C) reengineer the communications function and structure to deliver outside-in communication.
D) not devote so much money to learning about customers and prospects.
E) create quality circles of customers to provide communication advice.