If, through IMC, you successfully coordinate all messages from the various communications functions, you should expect to:

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By successfully coordinating all messages from various communications functions, an organization can create a unified image and message for the organization. This will help in establishing a strong brand identity and differentiation from competitors. It may also lead to reducing the need for external agencies for branding and promotional activities as the in-house team can manage the communication effectively. It may not necessarily stretch the budget to its limits, reduce relationship building with customers or require expansion of the marketing department.

If, Through IMC, You Successfully Coordinate All Messages from the Various