As you initially establish your IMC strategy, which of the following is critical?

Question

Quizplus · Accepted Answer

Understanding what specific target audiences need from your IMC campaign is critical as it forms the foundation of the entire strategy. It helps in creating relevant messaging and selecting appropriate channels to reach the target audience. Identifying internal users or influencers, allocating budgets, determining unnecessary aspects, and completing an agency review are important but are secondary to understanding the target audience.

As You Initially Establish Your IMC Strategy, Which of the Following