Which of the following is a model of integrated marketing that a corporation could adapt?

Question

Quizplus · Accepted Answer

Marcom stands for Marketing Communications, which is a model of integrated marketing that involves coordinating all aspects of a company's marketing communications to promote a consistent message and image to the target audience. This includes advertising, public relations, sales promotion, direct marketing, and personal selling. A Marcom manager is responsible for overseeing all of these elements and ensuring that they work together to achieve the desired marketing objectives. Therefore, option C is the best choice for a model of integrated marketing that a corporation could adapt.

Which of the Following Is a Model of Integrated Marketing