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The Marketing Services System Pioneered by Procter & Gamble Has

Question 18

Multiple Choice

The marketing services system pioneered by Procter & Gamble has two parts, one of which is a marketing services structure that represents:


A) technical talent needed to implement a marketing plan.
B) marketing activity.
C) public relations programs.
D) profitability of the brand.
E) competing product managers.

Correct Answer:

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