Brand Managers and CMOs Are Less Likely to Take Risks

Brand managers and CMOs are less likely to take risks because:

A) they've learned that failure is a valuable learning experience that ultimately leads to promotion.
B) they usually have about 18 months to succeed.
C) they have an extended timeframe in which to fulfill profit goals.
D) they fear much reliance on nontraditional integration of technology.
E) they have been trained to be conservative in MBA programs.