A study commissioned by the OAAA about communication effectiveness showed overall that:
A) 34 percent of subjects noticed outdoor signs.
B) outdoor signs can be effective in building brand recognition.
C) 50 percent of people who noticed outdoor signs actually read the copy.
D) increased attention was not affected by the size of boards.
E) retention dropped off 5 percent for every word beyond six on a billboard.
Correct Answer:
Verified
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