As the outdoor industry continues to appeal to national advertisers, it will become necessary to provide standardized audience data and research.

Question

Quizplus · Accepted Answer

As advertisers seek to maximize their return on investment, they will require consistent and reliable information about the audience demographics and behavior across different outdoor advertising formats and locations. Standardizing audience data and research will help to meet this demand and enable outdoor advertising to compete more effectively with other media channels.

As the Outdoor Industry Continues to Appeal to National Advertisers