Because of the nature of the medium, copy for outdoor advertising must be concise.

Name: Because of the nature of the medium, copy for outdoor advertising must be concise.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Outdoor advertising is typically displayed on billboards, bus stops, or other large structures that are seen from a distance. This means that the copy must be short and to the point in order to grab the viewer's attention and communicate the message quickly. Long, complex sentences or paragraphs are less effective in this medium.

Because of the Nature of the Medium, Copy for Outdoor