Today, most marketers recognize that sales promotions must be carefully designed to avoid:

Question

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Sales promotions that focus solely on short-term sales growth without consideration for long-term brand equity can have negative consequences, such as reducing brand value and damaging consumer perception of the brand's image. Therefore, most marketers recognize the importance of carefully designing sales promotions to avoid this outcome.

Today, Most Marketers Recognize That Sales Promotions Must Be Carefully