Which of the following would NOT be an objective for promotion in an environment where advertising works with it to contribute to overall marketing goals?
A) to defend share against competitors
B) to increase distribution, and/or retailer/dealer cooperation
C) to gain trial among nonusers of a brand or service
D) to increase repeat purchase or multiple purchases
E) to provide creative approaches that go well beyond what's being said in print, broadcast and digital media
Correct Answer:
Verified
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