To be successful in marketing communication efforts, you must know the purposes and objective of the key components, such as advertising and sales promotion, and how best to:

Question

Quizplus · Accepted Answer

Coordination and integration of various marketing communication components, such as advertising and sales promotion, is essential for a successful marketing campaign. Differentiating them for brand equity and maximizing their independent efforts are also important, but without proper coordination and integration, the efforts may not yield desired results. Separating them in ways that yield desired synergy is not a recommended approach, as it may lead to fragmentation and inconsistency in messaging.

To Be Successful in Marketing Communication Efforts, You Must Know