If, in your promotion strategy, you were concerned most about weather and raw materials, you would be looking at:

Question

Quizplus · Accepted Answer

Weather and raw materials are external factors that can affect the promotion strategy. The trade environment, customer buying attitudes, brand strategy, and advertising strategy are all internal factors that may not have as much impact on weather and raw materials. Therefore, it is important to consider other external factors that can have an impact on the success of the promotion strategy.

If, in Your Promotion Strategy, You Were Concerned Most About