If, in your promotion strategy, you were concerned most about what competitors' attitudes toward your brand were, you would be looking at:

Question

Quizplus · Accepted Answer

If you are concerned about your competitors' attitudes, you would be looking at the trade environment, which includes the attitudes and behaviors of other businesses operating in the same market. This would include examining competitors' advertising and branding strategies, as well as their interactions with suppliers, customers, and other stakeholders in the industry. By understanding how competitors view your brand, you can better position yourself to capture market share and defend against potential threats.

If, in Your Promotion Strategy, You Were Concerned Most About