An organization that is using the cost leadership approach would ________.
A) incur costs for innovative R&D
B) provide products at a higher cost than competitors
C) focus on productivity through efficiency improvements
D) bring products to market rapidly

Question

Quizplus · Accepted Answer

An organization using the cost leadership approach focuses on productivity through efficiency improvements to offer products or services at a lower cost than competitors. It does not incur costs for innovative R&D or provide products at a higher cost than competitors. Bringing products to market rapidly may be a strategy, but it does not necessarily align with cost leadership.

An Organization That Is Using the Cost Leadership Approach Would