Lexus claims to deliver its buyers quality,zero defects in manufacturing,and superior and personal post-purchase service.This is an example of ________.
A) market segmentation
B) a value proposition
C) a customer satisfaction guarantee
D) a corporate futuristic vision
E) market targeting

Question

Quizplus · Accepted Answer

The statement is an example of a value proposition, which is the unique benefit that a product or service offers to its customers that sets it apart from competitors. Lexus is emphasizing its focus on quality, defect-free manufacturing, and personalized post-purchase service as its value proposition to attract and retain customers.

Lexus Claims to Deliver Its Buyers Quality,zero Defects in Manufacturing,and